While honing my skills in user research and MVPs, within the Thinkful Product Management bootcamp, I developed a concept for a car rental product for the metasearch engine HotelTonight. After conducting strategic and competitive analyses, and considering the site's brand and market positioning, I conducted user interviews within HotelTonight's core demographic to craft two user personas. Then, with those personas in mind, I developed a minimum viable product for a car rental product that fit into the existing HotelTonight user flow, with realistic OKRs and success criteria.